Think back to the last time you went to a trade show. How many booths were handing out the same standard items? It’s easy to fall into the tired trap of using the same promotions over and over again, and before you know it, your brand begins to blend in with the competition. Wouldn’t it be great if you could offer something that no one else had? As in a totally unique item that your customers could only get from YOU? Something like, say, a safety green fishing shirt (Yes, we’ve done it!) or a custom cap that’s created exactly to your specs? (We’ve done that, too.) Going custom is easier than you think with JDA’s custom sourcing. We work with trusted manufacturers to take you from concept to the delivery of your own unique promotional items!
CUSTOMIZE THE DECORATION
It could be as simple as taking a stock item like a tote bag, and making it yours with full color printing on all four sides. Take for example the tote below. On the left, you see the traditional color combinations. On the right, you can see that the entire tote has been printed in a custom color with full color printing on the front pocket and a logo on the side gusset. 
REINVENT A POPULAR ITEM
If your customers love traditional giveaways like pens, key chains and flashlights, why not take those items to a whole new level by going custom? You can change the shape or style of the product while retaining all the important function. A great example is the tried and true bottle opener. It’s a great giveaway, but you can take it to a whole new level when you add a custom shape and your very own 10 second prerecorded message! Talk about a promotion that will get people talking. (Literally.)
Simple tweaks like changing the shape or adding extra features can make a big impression!
IF IT DOESN’T EXIST, CREATE IT.
Sometimes you may have an idea of what you’re looking for, but the product simply doesn’t exist yet. That’s where we go all in for a completely custom product from start to finish. Recently, one of our clients needed something to protect employees’ heads/necks from the elements while working outside during the cold winter months. The catch? It needed to be flame-resistant and meet very strict safety standards for electrical utilities workers.
When Account Executive Johnny Horton couldn’t find such a product on the market, he didn’t give up. He worked hand in hand with the client and our custom sourcing partners to create EXACTLY what they needed. The end result? Two brand new products that have been rigorously tested and certified by an independent testing company. “There’s nothing like this on the market,” Horton said. “It’s a unique product designed for employee comfort and safety…and it meets the safety regulations.”
We’re excited to bring the new Head Hugger and Throat Hugger to market with exclusive distribution through JDA Promo! (For more information, contact us.) 
How do you know if custom is right for you?
- Do you have time? If you need it quickly, custom is NOT for you. Custom orders take time, anywhere from 30 to 90 days (and sometimes longer, depending on the scope of the project.)
- How many do you need? Going custom typically means large volume orders. There are a few exceptions, (like baseball caps and flash drives) but for the average key chain or bottle opener? You’ll probably need to order 5,000-10,000 at one time.
- Do you have a hard time finding products that fit your brand? If you answered yes, you should definitely consider going custom. We can color match any PMS color and bring your brand to life with custom shapes and characters.
Not sure where to start? Bring us your ideas and we’ll work with you to create that one of a kind promotion that you’ve been looking for! Contact us for more information!
Don’t miss our upcoming show on March 3rd at the Pelham Civic Complex in Pelham, AL! Click here to register or scan the QR code below for more information!
