Hottest Promotional Product Trends for 2018

With the new year comes new trends and we’ve rounded up some of the hottest trends for promotional products in 2018. From apparel to mobile technology, you can count on us to keep your brand on target this year.
promotional product trends
Team JDA heads to ASI Orlando to scout new product ideas. Check out what’s trending for 2018!

#1: Athleisure

We said it last year and we’ll say it again: People want casual apparel that they can wear outside of the office. We polled a few people and found that when it comes to wearing company branded apparel on the weekends, most prefer a tone on tone logo (where the thread color matches the color of the material.) Take subtle branding to another level by adding the logo to the sleeve instead of the left chest.
champion booth
Champion is making a big push with athleisure for the corporate market this year.

#2: More business casual options, especially for women

As millennials continue to influence the workplace, many companies have adopted business casual dress codes. (I distinctly remember the days of pantyhose and matching pantsuits, so if you’re fortunate enough to have missed that era, count your lucky stars.) After seven years in the promo products industry, I’m thrilled to see some options that were designed to help women look and feel their best.
We’re currently loving this new and improved knit cardigan (which works great for women of all shapes and sizes) as well as the Perfect Fit collection, which offers consistent size/fit in a number of styles. Hats off to the Lilac Bloom collection as well, which is by far one of the most fashion forward options for women in the corporate market. (Looking for an affordable polo? The ladies’ version of this budget-friendly Crownlux polo features some super flattering details, too.

#3: Vintage-inspired collections

The new denim Presidio Collection from OrigAudio feels like a blast from the past, but the modern details make it totally relevant for today’s business traveler. The collection includes:

We love the leather patch for your company logo, and the option to go with basic black on the backpack if denim’s not your thing.  You can buy each item in the collection separately, or choose from a variety of bundles.

#4: Bold colors and patterns

Pantone named Ultra Violet as 2018’s Color of the Year, so expect to see lots of bold colors pop up in the corporate market this year. We spotted some of your favorite promo items in bright purple, like this the 20 oz. stainless steel tumbler, as well as new arrivals like this single-walled 15 oz. tumbler with straw.
purple tumbler
Expect to see bright, bold colors and patterns in drinkware.
As for patterns, how about woodtone drinkware?  (Really, I feel like this fits under the vintage collection trend, too. Flashback to wood paneling, anyone?)
Woodtone Drinkware. Yes, it’s a thing.

#5: Smart technology

As always, this year brings more new technology to the corporate market. Some of the most retail-forward products for this year include wireless charging pads, plus new and improved bluetooth products. Of course, leave it to the tech category to offer up a couple of products that are either completely over the top, or right on trend. I mean, selfie drones? Really? Oh, and an app-enabled Smart Button that can call an Uber, play music for you, and do a host of other functions on your behalf. (Check out the video below for the details, and let us know what you think about this. Is this something you’d consider adding to your marketing campaigns this year?)

Want more? See the hottest promotional product trends for 2018 in person at our Spring Product Showcase!

Don’t forget to save the date and register now for our annual Spring Product Showcase on March 1st at the Pelham Civic Complex! Click on the links below for highlights from previous events. 2017 Spring Product Showcase 2016 Spring Product Showcase

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